Rightmove has this week given all agents the opportunity to take full advantage of QR technology, by adding individual QR codes to each property listing on its website. As well as giving a major boost to public awareness of QR codes, agents will be able to use the individual QR codes in all the places where they promote their properties. The move follows on from Rightmove recently distributing personalised QR code Open/Close signs to each of its member agents.
Rightmove director Miles Shipside comments: “Rightmove is delivering an easy access and nil-cost solution to estate agents to download individual property QR codes, opening up lots of avenues to extend the reach of their properties. As well as impressing vendors and landlords, home-hunters on the move can now get even easier access to and agents’ properties. With over 10m people using Rightmove each month, nobody is better placed to raise consumer interest in this field and we are confident that agents will soon start seeing QR codes have a direct benefit for their business.”
As well as each property listed on its site, Rightmove will be adding QR codes to each New Homes development microsite and member advertiser profile page. To aid in scanning the codes, Rightmove have also added an in-built QR code reader to its iPhone app. Agents will be able to use the QR codes in their own marketing materials by downloading them from the Rightmove site.
Shipside adds: “Our research has found that around half of Rightmove home-hunters will use a mobile platform alongside traditional web-based searching when they look for their next property. Adding QR codes to the Rightmove website helps bring the two platforms together, making the property search process even easier for home-hunters and increasing the exposure of Rightmove member advertisers. Agents are great innovators and will no doubt use Rightmove QR codes in lots of new areas, as well as in more traditional advertising such as newspaper adverts and for sale boards.”
Mark Davies of The Brampton Partnership commented "This QR scanning technology allows full property details to be viewed anywhere and anytime. We at the Brampton Partnership are embracing this new technology across our network of offices."